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The Guardian - AU
The Guardian - AU
National
Josh Butler, Dan Jervis-Bardy, Krishani Dhanji and Elias Visontay

AI ads, action figures and Auto-Tuned raps: Australian election campaigns battle on social media

Peter Dutton Labor Alex Dyson Anthony Albanese Advance Ellie Smith Matt Smith Facebook Instagram Russell Broadbent
(L-R) AI alien; woman in front of mic; two AI Anthony Albanese figurines
(L-R) The Liberals release an AI ad featuring an alien; independent Deb Leonard posts a ‘mid … white woman rap’ on Instagram; the major parties produce competing AI Anthony Albanese figurines. Composite: Guardian design

Libs first fully AI-generated ad

Peter Dutton’s campaign might have got off to a slow start, with a backflip or two, but the Liberal party is claiming an Australian election first: a fully AI-generated ad.

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