Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Fashion Times
Fashion Times
Lifestyle
Morgan Schimminger

Ahluwalia Introduces Eco-Friendly Scrunchies That Complement Its Ready-to-Wear Designs

You'll actually want to wear these scrunchies when you're out of the house. (Credit: Courtesy of Ahluwalia)

Ahluwalia may not be a household name, but it is definitely on an upswing. After all, Priya Ahluwalia just won the New Establishment Menswear honor at The Fashion Awards 2024. The brand also just dropped a line of hair scrunchies you can feel good about flaunting since each is made from repurposed materials.

The Ahluwalia Scrunchies aren't designed just so you have something to hold your hair back while you wash your face. Even noted scrunchie hater Carrie Bradshaw would be impressed by these takes. The four styles are crafted from the brand's "archive bespoke printed fabrics" boasting an "A" logo. So the hair accessories coordinate with the label's ready-to-wear collection beautifully. Plus, they're designed for any hair texture.


View this post on Instagram

A post shared by Ahluwalia (@ahluwalia)

Each one costs $28 via the brand's website and make great stocking stuffers for any eco-conscious and fashion-forward people on your holiday shopping list.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.