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AAP
AAP

Agthia Launches "FUELL" - World's First Energy Drink Sweetened with Dates

Fuell UAE Abu Dhabi

ABU DHABI, UAE, June 16, 2026 /PRNewswire/ -- Agthia Group PJSC, the region's leading food and beverage company, today announced the launch of Fuell, the world's first energy drink sweetened with dates, bringing a distinctly Emirati perspective to the global energy drink category.

Salmeen Alameri, Managing Director & Chief Executive Officer, Agthia Group

Fuell combines date-based sweetness with functional ingredients such as guarana and Korean red ginseng. The product reflects Agthia's focus on creating offerings that are relevant to consumers and staying connected to natural ingredients and heritage.

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