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Agoda and The Trade Desk Partner to Help Brands Reach High-Intent Travelers Across APAC

Agoda Trade Desk Booking Holdings Today TTD Singapore

Collaboration enables advertisers to engage Agoda audiences before booking decisions are made

SINGAPORE, June 1, 2026 /PRNewswire/ -- Digital travel platform, Agoda and global advertising technology leader, The Trade Desk (Nasdaq: TTD) today announced a strategic partnership to enable smarter travel media advertising leveraging Agoda's first-party data. The collaboration, through Agoda's Media Solutions - a part of BKNG Ads, Booking Holdings' travel media network - allows marketers to reach high-intent travelers across premium media environments using Agoda's rich first-party travel data and audience insights.

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