Social Chain, the social media agency founded by Dragons’ Den star Steven Bartlett, is to be sold in a deal worth at least £7.7 million.Social and digital media group Brave Bison announced on Friday that it had struck a deal to buy Social Chain.
Mr Bartlett, who is a Dragon on the BBC show and also helms the popular Diary Of A CEO podcast, founded the company in 2014. Social Chain works with brands such as Amazon, TikTok, KFC and Apple Beats to create social media advertising campaigns and perform influencer marketing services.
The business has a total headcount of 122 staff, with offices in Manchester, New York and London. Mr Bartlett stepped down as chief of Social Chain in 2020 and it is not known whether he retained a stake in the company and would therefore financially benefit from the sale.
