Robert Iger spent decades helming a company known for its animated characters. For his next act, the former Walt Disney Co. boss is backing a startup that celebrities and others are using to create avatars for the much-hyped metaverse.
In his first career move since leaving the entertainment company in November, Mr. Iger has taken a board seat with Los Angeles-based Genies Inc. He is also an investor in the business, one of five fledgling tech companies he's recently backed.
