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Fortune
Fortune
David Meyer

After Twitter, TikTok is the latest tech giant to dive into text

In this photo illustration a TikTok logo is displayed on a smartphone with stock market percentages in the background. (Credit: Omar Marques—SOPA Images/LightRocket via Getty Images)

TikTok may be a frequently copied service, but it’s also not shy about trying to emulate the functionality of others. And given the possible death spiral of X, the platform formerly known as usable, it would frankly be rude of TikTok not to dive into the text game.

“At TikTok, we're always looking to empower our creators and community with innovative tools that inspire self expression,” the company announced in a blog post about, well, words. Text posts will allow creators to “share their stories, poems, recipes, and other written content.” Yes, they will.

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