Major brands, including retail giants such as Target and Amazon, are bracing for a wave of consumer boycotts beginning this Friday. The boycott also targets Whole Foods, streaming platform Twitch, and smart home security firm Ring. But what is driving this widespread backlash, and what could it mean for these major companies?
What started as a one-day 'economic blackout' has gained momentum. The group behind the boycott, which opposes corporate excess, now has bigger ambitions. The People's Union USA is calling for a week-long boycott of online retail giant Amazon, starting on Friday, 7th March. But can this movement really make an impact on a company of Amazon's scale?
