After selling 100,000 Steam copies in a week, publisher behind 8-year-old horror game says continued investment is key: "In 30 years, we've had 30 Resident Evil games"

Hello Neighbor 2.

The first Hello Neighbor game has sold over 100,000 copies in a single week and broken its previous Steam player peak a whole eight years after it first launched out of Early Access. How? Its publisher says that it's been investing in the stealth-horror series the entire time, and its recent success is just a "direct result of a strategy we embarked on a decade ago."

Publisher tinyBuild's CEO Alex Nichiporchik shares the incredibly impressive stats in a long, detailed blog posted online. Hello Neighbor first held playtests almost a decade ago before hitting 1.0 in 2018, but December 2025 was actually the game's strongest December ever in terms of sales as it moved around 60,000 copies.