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The Conversation
The Conversation
Vibhu Arya, PhD Student, UTS Business School, University of Technology Sydney

After OpenAI’s new ‘buy it in ChatGPT’ trial, how soon will AI be online shopping for us?

OpenAI United States e-commerce Artificial Intelligence Google

Buying and selling online with e-commerce is old news. We’re entering the age of A-commerce, where artificial intelligence (AI) is increasingly able to shop for us.

At the end of September, OpenAI launched its “Buy it in ChatGPT” trial in the United States, using AI agents built to interact with us to do more of people’s browsing and shopping. The technology is known as “agentic commerce”, sometimes shortened to A-commerce.

American shoppers can now ask for shopping suggestions from US Etsy sellers within a ChatGPT chat – then buy a product immediately, without having to navigate away to look at individual shop pages.

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