Adobe has been talking up its AI video models for a long time, with the company teasing the first integrations into its extensive suite of software at last year's Adobe Max. Now Adobe is finally ready to go public, launching a brand new Firefly web application putting all of Adobe’s generative image, audio, and video powers all in one place.
At launch, the Firefly Video Model will offer the ability to generate video clips from a simple text prompt – or import images or 3D models that can be AI-animated into a video. There will also be the ability to add an image as the starting and ending frame, and Adobe’s video model will generate all the movement between the two shots. Videos generated by the model can then be refined based on camera angles, movement, and framing to more closely fit a specific project or follow a particular artistic vision.
