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GamesRadar
GamesRadar
Technology
Austin Wood

After it kicked a bunch of JRPGs out the door with near-zero hype, Square Enix president admits the company needs to get better at marketing

Square Enix Square Takashi Kiryu
Infinity Strash: Dragon Quest The Adventure of Dai.

Square Enix has a marketing problem, and company president Takashi Kiryu wants to fix it. 

In a newly released Q&A attached to a November 2023 financial briefing, Takashi discusses two weak points in the Square Enix business. The first is over-reliance on "certain gameplay styles or genres," with a particular emphasis on Dragon Quest and Final Fantasy. "The second point where I see us lacking is in our marketing," Takashi adds. 

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