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Digital Camera World
Digital Camera World
Hillary K. Grigonis

After going all-in on vertical video, Instagram is now coming to TVs. But as a photographer, I have some serious questions about Instagram’s TV test

Instagram United States Amazon Meta
Screenshot from the new Instagram TV app.

I have to say, I didn’t see this one coming: Instagram, the social media app first popularized as a dedicated photo sharing space, is coming to smart TVs.

This week, Meta announced that it’s testing Instagram for TV, an update that brings Reels to larger screens via Amazon Fire TV devices. For now, Instagram TV is just a test, which means that not only are features limited, but it’s also only rolling out to the US and only to Fire TV devices, though Instagram says it expects to expand to more countries and devices.

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