Early this year, I had one of those ghostly life experiences unique to social media. A friend who’d moved to the other side of the globe deleted all his accounts. My absent friend was real and true, not a passing digital acquaintance. Someone who was comfortingly once there, a daily presence despite miles between us, was no longer. I felt his absence deeply. Whatever the digital equivalent of grief is took hold.
A persuasive viral moment is happening across social media. I’m sure you’ve noticed. When Elon Musk bought Twitter for an eye-popping $44billion, it felt like a natural page-break to pause, reconsider and possibly reset the shape of our lives online. Musk is the perfect reminder that socials are full of infuriating pests.
