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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

After Carpet Bombing His Way to Better WBD Streaming Economics, Zaslav Effectively Lays Out a Rebuilding Plan With the Rebranded 'Max'

David Zaslav

As expected, Warner Bros. Discovery said Wednesday that it will call its rebranded flagship streaming product "Max," infuse myriad elements of its Discovery non-fiction empire into it, and launch it on an improved technology platform, with a streamlined AI-powered UX, for what is essentially the same legacy HBO Max pricing model, plus a new $19.99 premium 4K/HDR addition, on May 23.

You can read our full summary of the new 'Max' model here: Warner Bros. Discovery Officially Bows Max, Its Combined Streaming Service

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