After building a global tech empire with Meta, Mark Zuckerberg has turned his attention to a far more unusual project: raising cattle. The Meta chief executive recently revealed that he is feeding his cows roasted macadamia nuts and even beer as part of an ambitious effort to produce what he calls "the world's highest-quality beef". The project is unfolding on his sprawling Koʻolau Ranch in Hawaii, where he has been raising Wagyu and Angus cattle since around 2024. While the unconventional diet has attracted widespread attention, Zuckerberg says the experiment is driven by his fascination with cattle genetics rather than any commercial ambition.
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