The inevitable return of Borderlands 4 to Steam, following the third game's Epic Store exclusivity, was the cause of some amusement this week. After the announcement of Borderlands 4 at Gamescom, Gearbox boss Randy Pitchford received a light ribbing over some, uh, bold predictions he made five years ago about how the Epic Store would kill off Valve's omnipresent distribution service. Now, Pitchford has responded to the mockery (which my mum said you should never do as it's just giving them what they want), lamenting the lack of competition for Steam, and claiming that 'Epic is not pressing their advantage.'
It all stems from a series of tweets Pitchford made in 2019, after it was revealed that Borderlands 3 would be exclusive to Epic. "From a track record point of view, my expectation is that Epic’s investment in technology will outpace Valve’s substantially," Pitchford wrote. "When we look back at Steam in five or ten years, it may look like a dying store and other, competitive stores, will be the place to be." In a separate tweet, he also claimed that "Epic will inevitably surpass Valve on features and quality of service."
