DURHAM, N.C. — When the NCAA reversed course last summer to allow athletes to profit from their name, image and likeness, its No. 1 concern was preventing NIL from becoming a recruiting inducement.
As the NIL era’s one-year anniversary approaches, the NCAA’s wish has predictably not come true.
“Kids are literally choosing their college destinations based off of NIL,” Josh Hairston, a former Duke basketball player and current agent for Lift Sports Management said. “If you don’t have an NIL package that seems good enough for kids and their families, then you can’t even have a conversation. No matter what school you are, you could be a power five school or whatever.”
