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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

After a Rare Boffo ‘Home Video’ Run, Warner Mega-Hit ‘Barbie’ Finally Books a Subscription Streaming Premiere Date on Max

Barbie.

Warner Bros. Discovery announced Monday that its summer blockbuster Barbie will debut on subscription streaming smorgasbord Max on Dec. 15, just four days shy of the six-month anniversary for its boffo theatrical release. 

In an era in which the “window” between a film's multiplex debut and its SVOD premiere can be well under two months — witness the December 1 Peacock premiere of Universal's Exorcist: Believer following its October 6 box office release — Barbie has certainly extended its 15 minutes (as Sunday night’s 60 Minutes profile of director Greta Gerwig further demonstrates).

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