Minute Maid, which established orange juice as a year-round breakfast staple with its frozen concentrate in 1946, is now discontinuing the product. Eighty years on, the brand's parent company is halting sales of frozen juice concentrates across the US and Canada, aiming to focus on the fresh juices consumers increasingly prefer.
“We are discontinuing our frozen products and exiting the frozen can category in response to shifting consumer preferences,” The Coca-Cola Co., which owns Minute Maid, said Wednesday in a statement.
