It is indisputable—Dior's J'adore possesses the most recognisable beauty campaign in history. Charlize Theron emerging from that pool of gold? Iconic. The visuals around J'adore are almost as iconic as the fragrance itself—a perfume that is widely considered to be one of the most popular and bestselling in the world, year after year. But now, after 20 years of those iconic visuals, J'adore is entering a new era. As of September this year, Rihanna will be the new face and muse for J'adore.
“Being the new face of J’adore is both an honour and a mission. This scent, that I have known and loved for so long, means so much to women. I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity,” Rihanna said of the partnership.
