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The Guardian - UK
The Guardian - UK
Business
Zoe Wood

After 1bn copies and 118 years, the Freemans catalogue moves to turn its final page

1979 autumn/winter Freemans catalogue
The printed edition of the Freemans catalogue is to end after 118 years. Photograph: Freemans

For more than a century, the Freemans catalogue was the shopping bible to which generations of Britons turned to buy next big thing, from the first off-the-peg fashions to the televisions and fridges we take for granted in our homes today.

But like the ever changing roster of products sold through the once tome-like catalogue, the owner of Freemans has decided that it too has passed its sell-by date and axed the catalogue in order to focus on its website.

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