For more than a century, the Freemans catalogue was the shopping bible to which generations of Britons turned to buy next big thing, from the first off-the-peg fashions to the televisions and fridges we take for granted in our homes today.
But like the ever changing roster of products sold through the once tome-like catalogue, the owner of Freemans has decided that it too has passed its sell-by date and axed the catalogue in order to focus on its website.