The sixth edition of the Joburg Film Festival concluded on Sunday, marking a significant moment for South Africa as it reflected on the progress made since the end of apartheid. However, the focus at the festival was on the future, particularly on Africa's evolving role in the global entertainment industry.
One key highlight was the impact of streaming services on the local market. The abrupt exit of Amazon Prime Video earlier this year left many local producers disheartened, but the competition between Netflix and Showmax has been driving growth in the industry. Both streaming giants are increasing their investments in African content, showcasing the potential for African stories to reach global audiences.
