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ABC News
ABC News
Sport
national sport reporter David Mark

AFL's $4.5 billion deal with Channel Seven and Foxtel shows footy is still the jewel in the TV crown

AFL Foxtel Seven STEVE ALLEN Peter Cox Kayo Seven Network Stan

Any thoughts that the days of record TV sport deals were over have just been blown out of the water.

There was a time, not so long ago, when it seemed that Australian sport's TV deals had reached the end of days. 

But the new deal the AFL has struck with Foxtel and the Seven Network, worth $4.5 billion over seven years, has created a new paradigm.

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