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Fortune
Fortune
Prarthana Prakash

Affordable travel is to blame for Europe’s overtourism problem, spoiling its most sought-after cities like Barcelona, Amsterdam and Athens

Crowds of tourists and locals cool off at a crowded El Postiguet Beach (Credit: Marcos del Mazo—LightRocket/Getty Images)

If you pick a famous European city for your summer vacation, you’re likely signing up for congested airports, attractions, and TikTok-famous restaurants. 

You probably also have to snap up your holiday rental before one of the hundred others eyeing it doesn’t beat you to it.  

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