Get all your news in one place.
100's of premium titles.
One app.
Start reading
Louder
Louder
Entertainment
Fraser Lewry

Aerosmith's Gap ad may be the greatest single appearance by a band in the entire history of advertising

Steven Tyler and Joe Perry in the gap advert

Rock music and advertising have always been uneasy bedfellows, with screams of "SELL OUT!" accompanying many a band's decision to lend their music to anyone with a generous marketing budget.

Even the biggest names have succumbed to the lure of the filthy lucre. Led Zeppelin's Rock And Roll was used in a Cadillac commercial. The Who lent Bargain to Nissan and See Me, Feel Me to Claritin. Bob Seger's Like A Rock soundtracked ads for Chevrolet Trucks for years. And Aerosmith pulled in some healthy sync fees in 2001 for supplying Just Push Play and Out of Your Head to Chrysler, who used them in a pair of commercials for Dodge Rams. 

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.