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The Guardian - UK
The Guardian - UK
Business
Rob Davies

Adverts for UK bookmakers and online casinos ‘need smoking-style warnings’

online betting website seen on a smartphone and a laptop
GambleAware wants to replace the ‘Take Time To Think’ slogan with tougher messages, such as: ‘Gambling can be addictive’. Photograph: John Stillwell/PA

Adverts for bookmakers and online casinos should carry smoking-style warnings, the UK’s leading gambling charity has said, as it warned that a marketing surge during the Euro 2024 football tournament could make it harder for people to cut down or quit.

GambleAware called for an end to the industry-approved “Take Time To Think” slogan, which appears on gambling adverts, labelling the message “inadequate”.

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