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Evening Standard
Evening Standard
Business

Advertising's next "big thing" will be smaller than you imagine

Unless you’re in the glossy, perfectly inclusive world of marketing, advertising and PR, you’ve probably never even heard of the big thing.

We’re talking about a very big British thing that employs over 100,000 people around the world, many of them in London. Even the people who work in the thing don’t always know they are inside the thing, because what they see is a different thing.

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