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Benzinga

Entertainment

Phil Hall

Advertising On Streaming Services Topped $15B In 2021

IAB CTV Nasdaq Netflix

Advertising on streaming services totaled $15.2 billion in 2021, according to new data from the Interactive Advertising Bureau (IAB), a 57% year-over-year gain.

What Happened: The IAB’s newly published 2021 Video Ad Spend and 2022 Outlook also predicted advertising for streaming will grow by another 39% in 2022 to $21.2 billion, adding that between 2020 and 2022 advertising spending will increase by 118%.

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One subscription that gives you access to news from hundreds of sites

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