A Lancashire technology company which works with the likes of Amazon, eBay, Etsy and Wayfair has been acquired by advertising giant WPP.
Cloud Commerce Group (CCG) helps brands to market, sell and deliver their products across e-commerce platforms and marketplaces globally.
The business employs more than 100 people across Europe and will join the Wunderman Thompson global network.
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Mark Read, CEO of WPP, said: "Clients look to WPP to help them market, sell and fulfil across multiple ecommerce channels and marketplaces.
"With over £1bn revenue transacting through its platform, Cloud Commerce Group already has demonstrable scale and success in managing the complex omnichannel commerce needs of global brands.
"I’m excited about how CCG’s expertise will further strengthen the breadth and depth of our commerce offering to deliver growth for our clients."
CCG is headquartered in Lancaster and was founded by Mark Hallam and Stuart Forrest.
Mr Hallam added: "This is a particularly momentous and exciting time for Cloud Commerce Group and Lancaster. Becoming part of a global network will create new opportunities for growth and innovation and shows that market-leading businesses and teams flourish in Lancashire.
"Being part of WPP will lead to collaboration with experts across Europe and internationally, and we’re very much looking forward to building on CCG’s success to date."
Forbes Solicitors’ corporate team worked with CCG to support the acquisition.
Wunderman Thompson Commerce, which is a WPP agency, counts the likes of clients Bosch, DFS, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co among its clients.
WPP was founded by Martin Sorrell who retired after 33 years in 2018.
