A new survey found that 62% of advertisers are shifting their ad budget from digital, social media and linear TV to increase their spending on connected TV and over-the-top advertising.
According to the survey, conducted for Premion by Advertiser Perceptions, 46% of advertisers said they were spending more on CTV to capture declining TV audiences, 44% to get the benefits of TV with digital capabilities and 39% said they wanted to achieve full-funnel marketing objectives.
