On the eve of completing his takeover deal for Twitter late last month, Elon Musk made a public pledge to advertisers that the looser content moderation policies he had in mind for the platform would not foment hate speech and turn Twitter into a “free-for-all hellscape.”
While Musk explores how to boost Twitter’s revenue through subscriptions—including charging users $8 monthly to unlock special features including a blue check mark—for the time being, advertising continues to account for 90% of Twitter’s overall revenue.
