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Bobby Allyn

Disney, Comcast and Apple join advertiser exodus from Elon Musk's X over antisemitism

Elon Musk X United States Linda Yaccarino Apple IBM Media Matters

IBM, Disney and Lionsgate are among the companies that've stopped advertising on X after a report said its ads were appearing alongside material praising Adolf Hitler and Nazis. (Kirsty Wigglesworth/AP)

Advertisers are leaving the site formerly known as Twitter after a new report found that pro-Nazi content was appearing next to company ads and Musk himself supported a baseless antisemitic conspiracy theory to his 163 million followers.

IBM confirmed on Thursday that it is stopping advertising on X, saying the company has "zero tolerance for hate speech and discrimination."

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