As ChatGPT takes its first tentative steps into search territory with the unimaginatively titled, but groundbreaking, ChatGPT search, and with other AI search engines like Perplexity already well established, we're going to need to start thinking about the way we search for information online in a different way.
With this in mind I talked to A.J. Ghergich, a global VP at Botify, a leading AI-powered search visibility solution, and he shared his thoughts on what 2025 and beyond will look like for search, now that AI has entered the chat.
