Adobe will continue to learn your brand even after you've established brand guidelines – AI "brand brain" will help cut out 'inefficient processes and broken workflows'

Adobe Brand Intelligence.

• Brand Intelligence continually learns about your preferences and how you apply your brand
• It's combined with Firefly production tools to generate assets at scale
• Adobe is tracking huge demand for hyper-personalized content

Among the many new marketing tools announced at the annual Adobe Summit conference, the software giant lifted the wraps off a new Brand Intelligence feature that continues to learn your brand and sub-brand practices over time through verified assets and worker actions.