Welcome back to another Adobe Summit live blog – in 2026, we spent two days with Adobe catching all the latest announcements in keynotes, breakout sessions and 1:1s.
We've also linked some of the deeper dives below for more detailed insights, live from the ground at Adobe Summit 2026.
- Adobe will continue to learn your brand even after you've established brand guidelines – AI "brand brain" will help cut out 'inefficient processes and broken workflows'
- 'You have to separate the task from the purpose of the job': Nvidia CEO Jensen Huang reflects on early AI fears around job displacement, and why we shouldn't be worried
- Adobe wants to help your brand get recognized even when search is getting replaced by AI
Good morning and thanks again for joining us for another year of Adobe Summit. We'll be bringing you live updates as they happen, with the 2pm (PT) keynote being the highlight of today.
Between now and then we'll need to register and there'll be opportunities to hear from company leaders about Adobe's new features and how its tools can be used at the enterprise level.
There's a hive of activity at the resort as people rush to get their badges, grab some breakfast and join this morning's sessions!
The main keynote is at 2pm PT today.
The countdown is on as we prepare to hear from Adobe CEO Shantanu Narayen with a special appearance from Nvidia CEO Jensen Huang.
The room's quickly filling up with 14,000 in-person attendees from more than 60 countries as Summit 2026 gets ready for kick-off with today's opening keynote.
First up, it's Customer Experience Orchestration Business President, Anil Chakravarthy, to set the scene for today's session.
'Tools don't create, people do', CEO Shantanu Narayen declares as he reminds us the company's goal is to enable people to tell their stories and to create whatever’s in their minds eye.
"Speed is not enough," he adds, speaking of rising standards. For Adobe, it's as much about customer relationships as creative asset generation. Producing the right content, on brand, on scale, he says.
Nvidia CEO Jensen Huang has joined Narayen on stage to share his thoughts on the future of AI.
For software in particular, Huang sees AI as adding a new UX layer on top of the tools that software provides. “Now I have an agentic system that I can put in front if it... that allows it to fully understand my intentions,” he said after joking that he only knows 7% of Photoshop. For creators, Huang says agentic AI will “elevate your art” – not threaten it.
Referencing concerns over widespread job losses, Huang explained that radiologists were worried about their jobs when computer vision hit the shelves 10 years ago. Concerns rung true – AI affected 100% of radiologists.
But demand for the jobs higher than ever – AI serves to speed up administrative workflows, but the purpose of the job remains the same, and radiologists can now order more scans and study them more quickly.
“We’re going to be busier than ever,” he declares.
As for Adobe, Anil Chakravarthy says the company is tracking three separate trends:
- Consumer adoption of LLMs and AI agents
- Velocity of agentic AI innovation
- Major shifts in advertising
Brand visibility is quickly becoming a challenge as consumers shift their habits. Now we're getting into the cruz of it – this is why we're here this year at Summit 2026.
"The demand for content is skyrocketing", he says. Marketers anticipate content demand to rise 5x over the next two years.
1:1 personalization has also become the expected norm by customers in a landscape that's never been so complex.
"What you need is an end-to-end agentic AI powered system..." Chakravarthy says, that covers all the challenges brands face... "and that is exactly what we're delivering."
This year, the company is lifting the wraps off the Adobe CX Enterprise.
After a quick demo of Adobe's end-to-end enterprise platform, David Wadhwani, President of Creative & Productivity Business, is here now to talk about GenStudio’s role in the content supply chain.
Success comes from these four areas, Wadhwani said:
- Content must stand out, he says, as "AI slop" (yes, he said that) makes more noise
- Businesses need to stay fresh, with ROI falling quicker than ever
- Campaigns are calling for increasingly personalized content
- And of course, they need to stay on brand
Two more product announcements have come in quick succession: Adobe Creative Agent "built on decades of experience" and Adobe Brand Intelligence, which learns in real-time. We'll cover these separately over the course of Summit 2026.
During a live demo, we just saw two new Photoshop features in action. Rotate object lets you turn a flat image into a 3D model (after removing its background) to get the perspective just right, then the new Harmonize feature tidies things up with the right shadows and finder details.
Wadhwani is giving us a quick break from product announcements for a quick chat with Ashish Desai, EVP for AI & Enterprise Innovation at NBCUniversal. Naturally, we'll be hearing about how Adobe's role as one of NBCU's partners.
Jon Gieselman, Chief Growth Officer and Comcast/Xfinity, is on stage for a discussion with Adobe's Chief Marketing Officer Lara Balazs. Of all the third-party talkers on stage, the message is clear – AI is not replacing creativity, but it's accelerating and augmenting it.
And that's a wrap on today's keynote. As a reminder, the company launched Adobe CX Enterprise, Adobe Creative Agent and Adobe Brand Intelligence, which we'll detail further over the coming days.
For the rest of today we'll be attending group briefings for deeper dives.
Tomorrow will be much the same, with opportunities for 1:1s with Adobe execs, further group briefings with Adobe leadership and partners, and a morning keynote with a few more examples about Adobe software in action.
Finally, the evening culminates in Adobe's most exciting crowdpleaser – Sneaks! It's a demo session to see some of the pipeline, beta and pre-production features insiders are working on that may (or may never) make it to market.
Thanks for joining us today – we'll be back tomorrow for the first keynote at 9am PT.
Good morning! It's the second of two days at Adobe Summit 2026 and it's gearing up to be a big one. The day starts with a keynote, then after some briefings we end with Sneaks. OF course, we'll be bringing you live coverage of that this evening.
We're here bright and early to save a seat for the keynote.
Speaking on stage, Procter & Gamble CEO Shailesh Jejurikar deems AI a 'must-have', not a 'nice-to-have', with demand for endless personalized content now unmanageable by humans alone.
As for agentic autonomy, P&G is now rolling out AI at factories to pick up the night shifts, which workers prefer to avoid. Jejurikar said the goal isn't to replace humans, it's to introduce autonomy.
SVP Products for Customer Experience Orchestration Amit Ahuja says companies aren't looking at agentic traffic, and it's completely different traffic to what we're used to. Three "tectonic shifts" are happening simultaneously:
- Brand discovery
- Agentic automation
- Conversational experiences
As for brand discovery in a world where SEO is just the start, Adobe's LLM Optimizer lets brands appear within AI environments (like ChatGPT) while still owning part of the experience with their own branding and interactions.
Agentic automation is also evolving to the next stage – Adobe is now powering generative website content that loads when a customer opens the page, giving them maximum personalisation to keep on top of customer acquisition and retention.
Adobe Experience Cloud SVP Anjul Bhambhri is here to introduce CX Enterprise Coworker, a new user experience layer that sits on top of the intelligence layer (MCP, tools, agents, skills).
To quantify the challenges faced by marketers, we're reminded that 50% of TikTok engagement happen in the first 10 seconds. Staying relevant and fresh, then, is key.
Five of GenStudio's core updates this year include: enterprise context, brand intelligence, AI workflows, agentic orchestration and conversational experience.
Brand intelligence brings together codified rules (briefs, brand kits, design templates) and uncodified rules (human variability) to create assets that are on-brand. We'll cover this in more detail separately.
Additionally this year, Adobe is making the CX AI Maturity Index available for CMOs.
Speaking to a group of journalists in a breakout session, Adobe Express SVP and GM Govind Balakrishnan highlights some of the recent product developments. At Adobe MAX, Express got an AI assistant user interface overhaul... at Summit right here, right now, the company is adding its new brand kit tools to help business owners generate on-brand assets with natural language prompts.
As we jump between sessions, briefings and 1:1s, here's your reminder to tune in this evening at 6pm PT for Sneaks. We'll be bringing you live coverage of all the pre-production and in-development features that Adobe insiders are working on that may or may not ever make it to general availability.
A little over an hour to go until Sneaks – remember to tune in for previews into hidden projects and potential future features.
As for what other content you can expect from Adobe Summit 2026, we'll be exploring Brand Intelligence in more depth, there'll be a deeper dive into yesterday's discussion between Adobe CEO Shantanu Narayen and Nvidia CEO Jensen Huang, and we've got a summary of an exclusive interview with Adobe Chief Legal Officer Louise Pentland to follow up with.
And we're here nice and early for the hotly anticipated Sneaks. After two days of hearing about where Adobe's been heading and what's new today, this is our chance to get a peak at some of the more early-stage projects.
Welcoming the crowd at Sneaks is Adobe Evangelist Eric Matisoff and Comedian, Actress, Writer and Producer Iliza Shlesinger, who in true Sneaks fashion, are establishing a high-energy set on stage.
Project Concurrent – create "living canvases" that automatically update exported files when edits get made inside the working document
With Project Concurrent, you can make changes to a document, such as an event flyer, and those changes appear live where that flyer is published online.
Project Face Off – simulate A/B test by plugging in different options and controls, and sharing the goal/intent. AI insights will then explain why one performs better than the other.
Project Page Turner – AI-generated web pages that are assembled as quickly as you can load a page, based off user prompts.
"Your page... your content right away"
As users browse a site, the site observes behavior patterns and user intent to automatically generate a user-specific page without needing to add a prompt.
"This is how websites will look in the future"
Project Wise Wire – AI assistance in email campaigns with full code generation and access to live data
Project Test Kitchen – include user prompts and visual references to generate nine different output options, and then hone in on any of those nine results to see more variants along that particular line.
An additional experimental feature lets users also sketch their ideas to add further context.
Project Asset Amplify – generate websites, social posts and more from a company's assets, based on target audience
Project Tailored Takes – using Firefly Foundry, you can build images by tweaking attributes (eg objects), change camera angles and then create a video by combing a start and end frame with a text prompt.
With the crowd voting for their favorites in real-time, Project Page Turner and Project Face Off are firm favorites this evening!
All seven of today's Sneaks are now available to try at business.adobe.com/events/adobe-summit-sneaks.html
And that's a wrap on our coverage of Adobe Summit 2026! Thanks for joining us on the ground, and keep an eye out for deeper dives soon
