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Creative Bloq
Creative Bloq
Technology
Tom May

Adobe solves one of AI's most maddening problems amongst a ton of other announcements

A screenshot of Adobe Firefly's image generation interface showing the completed 3D-animated character Carla, a brown-haired girl in a pink dress, generated from a detailed text prompt using Firefly Image 5.

If you've ever tried to use AI image generation in a real creative workflow, you'll know this particular misery. You spend time tweaking your prompts, refining a character's look, and finally get what you were looking for. You then ask the tool to show her in a different pose… but get back someone who looks like a distant relative at best.

This has been one of the most stubborn practical limitations of generative AI, and it's the thing that's stopped it from being useful for anyone wanting to make client-ready mockups or storyboards for campaigns, animation, comics or any other visual discipline requiring continuity.

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