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Mark Anthony Ramirez

Adobe shakes things up with generative AI tools for Premiere Pro debuting at NAB 2024

Adobe
Adobe shakes things up with some awesome new generative AI tools and more at NAB 2024.

Today Adobe is shaking things up a bit here at NAB 2024 for video editors with a sneak peek at some powerful new generative AI features coming to Premiere Pro later this year.  These features are designed to streamline workflows and open up entirely new creative possibilities.

The centerpiece is a new video model for Adobe's Firefly AI technology. This model will power several groundbreaking tools, heres a quick peak at these new tools. 

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