
If you hear content creators humming, purring, hissing or tweeting into their iPhones in your local hipster cafe this week, don't worry, they're just trying out Adobe's new Premiere Mobile for iPhone.
I wasn't expecting to be massively interested in the new app. Considering that Davinci Resolve Studio is so powerful and such good value, I've never seen the need to look much at Adobe's offering, even if it does top our buying guide for the best video editing software. And editing video on a tiny phone display just sounds like a nightmare. But I'm a sucker for a novelty feature, and voice-controlled AI-generated sound effects look like a hilarious tool to play around with.