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Benzinga
Benzinga
Business
Anusuya Lahiri

Adobe's Massive Reach Will 'Unlock' Semrush's True Potential: Analyst

Adobe SEMrush SEMR Mark R Murphy ADBE
Adobe

Adobe Inc. (NASDAQ:ADBE) is pushing deeper into data-driven marketing with a plan to acquire SEMrush Holdings, Inc. (NYSE:SEMR) for $1.9 billion in cash.

The move is seen as bolstering its enterprise reach and competitive strength in search engine optimization and emerging generative engine optimization.

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