As Adobe Max 2025 kicks off in Los Angeles, the photo editing software giant has launched a barrage of AI-infused features across Adobe Creative Cloud, Adobe Express, and Adobe GenStudio. But it’s the company’s creative AI design tool, Adobe Firefly, that’s really caught my attention. As Adobe puts it: “Firefly now enables end-to-end video production with studio-quality audio and video tools,” such as Generate Soundtrack and Generate Speech (both in public beta), as well as Firefly video editor (private beta).
Generate Soundtrack enables users to generate music via the commercially safe Firefly Audio Model, providing fully licensed instrumental music that's said to “sync and time precisely with creators’ footage.” Generate Speech is a text-to-speech tool that's used to create voiceovers in multiple languages. The Firefly video editor is a web-based multitrack timeline editor, allowing users to generate, organize, trim, and sequence clips. That’s not all, Firefly’s new Prompt to Edit tool allows users to edit an image by simply describing the edit. And finally, Firefly Boards has been enhanced with greater control and flexibility, including the ability to convert 2D imagery into 3D imagery.
