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Digital Camera World
Digital Camera World
Hillary K. Grigonis

Adobe is creating a chatbot with Lightroom and Instagram integration to ease the pain of social media

Adobe demonstrates Project Moonlight during the 2025 Adobe Max keynote.

Adobe is working on a chatbot that helps creators plan and create for social media – including integration with Lightroom and Instagram. On Tuesday, October 28, Adobe teased Project Moonlight, a chatbot built to help creators ideate, plan, and create for social media.

During a demo at the keynote for Adobe Max, Adobe shared a glimpse into the upcoming program. Project Moonlight is an AI chatbot designed around social media. The tool is designed to help creators brainstorm and create content for social media. Adobe calls it "an AI assistant that acts like a social strategist."

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