If you're a photographer or filmmaker who uses Adobe software, 2025 was the year that the company stopped pretending that you were the main character in its story. You became the supporting cast.
That's neither an insult to you, nor shade at Adobe. But it is an honest observation that explains everything Adobe announced this year, from the genuinely useful (AI culling in Lightroom) to the bewildering (50,000 generative credits per month on the Firefly Premium plan).
