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Digital Camera World
Digital Camera World
Mike Harris

Adobe hikes Photoshop prices by HUGE 50% amid stock downturn. Is it all AI’s fault?

Adobe
Red and green arrows showing rise in Adobe revenue and drop in Adobe stocks, on a green background with dollar signs and a thinking emoji .

Recent news that Adobe just quietly upped the cost of Lightroom and Photoshop – one plan by a whopping 52% – is the latest bout of controversy to hit the best photo editing software developer. Add to that the US government's lawsuit regarding customer protection laws. That AI policy. The fact that Photoshop Elements is no longer yours for life. And the recent fall in stocks. 

Adobe and controversy have gone together like mashed potatoes and gravy in 2024.

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