A majority of the recent updates to Adobe’s software from Lightroom and Photoshop to Premiere Pro have focused heavily on generative AI – but stock market analysts are saying Adobe’s push into the AI space isn’t enough.
Despite a string of recent SEC filings with record-breaking profits, Morgan Stanley has downgraded Adobe’s price target from overweight to equal weight. Analyst Keith Weiss wrote that Adobe’s growth in its Digital Media division has “directionality diverge[d] from the pace and quality of the innovation.”
