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Creative Bloq
Creative Bloq
Technology
Tom May

Adobe claims its AI tools are 'commercially safe', but does that stack up?

Image generated with Adobe Firefly showing a smiling cartoon boy with glasses, wearing an orange shirt and red shorts, walking down a pink and orange path in a colorful, candy-themed landscape with whimsical buildings.

Adobe has built its reputation in artificial intelligence on a simple but powerful promise: its Firefly AI models are "commercially safe" because they're trained exclusively on licensed content. It's a compelling pitch for businesses worried about copyright lawsuits, and Adobe has marketed this heavily as their key differentiator in the crowded AI market.

But this week's announcement includes a new move that sounded like it was undermining that promise.

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