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TV Tech
TV Tech
George Winslow

Adobe Announces Generative AI Solutions for Content Supply Chain

Adobe GenStudio.

LAS VEGAS—As part of the Adobe Summit, Adobe has announced a number of major product developments that will help companies optimize their entire content supply chain with generative AI. 

As part of that effort, Adobe unveiled a set of products to help companies automate and optimize their content supply chain. Those include Adobe GenStudio, a new generative AI-first offering that lets marketing teams quickly plan, create, manage, activate and measure on-brand content and Firefly Services, a collection of generation and editing APIs.

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