Adobe has announced over 100 new features across the Creative Cloud, upgrading tools in Illustrator, Photoshop, Premiere Pro, InDesign, Lightroom, Firefly and Express. As with last year's AI advancements, the emphasis is on speeding up workflow and making ideation processes easier. As expected, Firefly is advancing through the Creative Cloud – with improved vector and image functionality but the major breakthrough is the expansion into video.
With Adobe's messaging very much being 'creator-first', the takeaway from these announcements is that these new technologies are being integrated in a way that respects and supports the creative community. But, as with any new AI development, we know there will be mixed reactions. We've got someone on the ground at MAX Miami, who will be sharing first-hand experience of these announcements but, for now, here is what we know.
