Adobe and Disney are teaming up to design the next generation of theme park rides with Foundry AI

Walt Disney World.

• Disney Imagineering is planning to use Adobe's Firefly AI services to build the next generation of theme park rides based on its own IP
• Disney says the move builds further on decades of collaboration between the two companies
• The move is being seen as an important win for Adobe as it navigates increasingly pessimistic investor sentiment with its own AI offerings

Adobe and Walt Disney Imagineering have revealed the studio's research-and-development arm will leverage Adobe's Firefly Foundry's tech to design future parks, hotels, cruises, and attractions.