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The Economic Times
The Economic Times

Adobe acquires PeakXV-backed AI startup Rilo to expand marketing automation

Adobe has acquired Peak XV backed- artificial intelligence startup Rilo, as the US software major looks to expand AI-powered workflow automation for enterprise marketers. The acquistion comes within a year of Rilo being founded. The financial terms of the transaction were not disclosed.

Rilo cofounder Dhruv Jaglan announced the acquisition in a LinkedIn post, saying the startup would join Adobe to “help bring AI to Fortune 500 marketers”. Financial details of the transaction were not disclosed.

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